![]() The aforementioned image problem is an altogether different challenge. The trial is expected to begin very soon, and will, most likely, be watched by many in the industry. Monster Beverage vehemently denies that their energy drink was responsible for the death of Anias Fournier, who was found to have an existing heart condition. The unfortunate death of Anias Fournier in 2012, after consuming two large 24-ounce cans of a Monster Beverage drink within a 24-hour timeframe, drew national attention to the risks of young teens, adolescents and even children consuming too much of an energy drink within a short period of time. While energy drinks continue to grow in popularity among the 18-35 year old demographic group, there are a number of challenges that the industry continues to face from both a regulatory as well as an "public image" perspective. Pepper-Snapple Group ( DPS) owns Venom Energy Drinks.īesides the brands owned by the beverage industry behemoths, there are a host of independent brands, including Red Bull, Rockstar, Xyience, Spike, Boost, Verve, and Celsius.Įven supplement maker MusclePharm (MSLP) has recently entered the energy drink market with two new products.īelow is a breakdown of 2014 market share of the most popular brands sold in the U.S.A., along with sales numbers for the past three years by brand. PepsiCo ( PEP) owns Amp, Starbucks bottled drinks and Mountain Dew Kickstart. There is no question that the energy drink category has attracted a huge consumer following, with most of the big beverage giants having an energy drink, or two, in their product portfolio.įor example Coca-Cola owns NOS and Burn. ![]() Our take away from that announcement was that Coca-Cola firmly believes in the long-term viability of the energy drink market. Last August Coca-Cola ( KO) announced that they had purchased a 16.7 % equity stake in the company and formed a strategic partnership to distribute Monster Beverages internationally using Coca-Cola's extensive distribution network overseas. All Rights Reserved.From its humble beginnings as Hansen's, Monster Beverage ( MNST) has grown to be one of the dominant, if not the most dominant, player in the energy drink category within the beverage industry. This product is not intended to diagnose, treat, cure, or prevent any disease. Not recommended for use by children under 18 years of age.ĭisclosure: These statements have not been evaluated by the Food and Drug Administration. Too much caffeine may cause nervousness, irritability, sleeplessness, and, occasionally, rapid heartbeat. ![]() This product is intended for use by healthy individuals only. This product contains caffeine and should not be used with any other caffeine-containing products. The user of this product assumes all liability if this product is used in a manner not consistent with label guidelines. Do not consume this product if you are taking any prescription drug and/or have any medical condition. ![]() Use the gauge on the bottle to adjust your dose as a pre- and/or intra-workout drink.ĭo not use this product if you are pregnant or nursing. PEA mimics the brain chemistry of a person in love, so when levels in the body are high, depression is often relieved.īegin use with no more than half a bottle (4 oz.) of Redline Princess® to assess tolerance. PEA is known as the “love drug” and is thought to be the reason why chocolate is such an aphrodisiac. Redline Princess also includes beta-phenylethylamine HCl (PEA). VPX scientists even added a little bit of beta-alanine (an amino acid that numerous studies have shown delays fatigue) to allow you to live life to the fullest, in whatever form that takes. Women will love the fact that they’ll still get the incredible energy provided by the original Redline - but with the added benefit of appetite suppression and mood enhancement! This is because the cutting-edge compounds in Redline Princess work synergistically to burn fat and increase mood and mental focus, while decreasing appetite at the same time. Not a good look… and not particularly effective either! Finally, an energy drink and fat-burner designed specifically for women - Redline Princess! One of the biggest issues many women have with existing “energy” and “weight loss” products is that they are designed primarily to make you feel like you got struck by lightning - complete with facial flushing, tingling and, sometimes, even a bad case of the jitters.
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